🌏

Regional edition

Southeast Asia

The Next Billion Web Properties Don't Have to Repeat the Mistakes

Southeast Asia's digital infrastructure is being built right now. The choice between legacy and modern will define the region's digital economy for decades.

🇮🇳 India 🇬🇧 United Kingdom 🇺🇸 United States 🇦🇺 Australia & New Zealand 🇪🇺 European Union 🌏 Southeast Asia

Southeast Asia data

SE Asia internet economy

Source: Google/Temasek/Bain e-Conomy SEA report. Growing 20%+ annually.

$300B+ (2025)

WordPress dependency (SE Asia)

Modeled estimate. Freelance marketplace economics drive WordPress adoption in the region.

65-75%

Singapore GovTech

Source: GovTech Singapore. Cloud-native, API-first, modern frameworks. Regional model.

Modern-first

Indonesian digital banking users

Source: Bank Indonesia. Digital financial infrastructure growing faster than web infrastructure quality.

~100M

SE Asian developer salary (React)

Source: Glassdoor SE Asia. Wide range reflects economic diversity across the region.

$15-40K

What we see in Southeast Asia

Singapore's GovTech is the regional model — proving that government services can be built on modern infrastructure from the start.

Indonesia, Philippines, and Vietnam are the largest markets where WordPress dominance is strongest. Freelance marketplace economics — not informed choice — drive this adoption.

Grab, Gojek, Sea Group — Southeast Asia's super-apps are all on modern infrastructure. The contrast with SMB websites in the same countries is stark.

The region's advantage: much of its digital infrastructure hasn't been built yet. Every WordPress installation today is a legacy liability tomorrow. The data from other regions makes this visible.

Country-level scan data

Same region. Different digital realities.

We scanned 6 countries individually. The gap between leaders and laggards is wider than the gap between regions.

🇸🇬 Singapore

68%

32%

25/43

🇲🇾 Malaysia

40%

60%

20/27

🇮🇩 Indonesia

50%

12/25

🇵🇭 Philippines

16%

83%

12/23

🇹🇭 Thailand

38%

61%

13/19

🇻🇳 Vietnam

55%

44%

9/17

Modern

Legacy

🇸🇬

68%

Singapore

43 scanned · 25 detected

Next.js WordPress Drupal

🇲🇾

40%

Malaysia

27 scanned · 20 detected

WordPress Drupal Next.js

🇮🇩

50%

Indonesia

25 scanned · 12 detected

WordPress Next.js Drupal

🇵🇭

16%

Philippines

23 scanned · 12 detected

WordPress React Drupal

🇹🇭

38%

Thailand

19 scanned · 13 detected

WordPress Drupal React

🇻🇳

55%

Vietnam

17 scanned · 9 detected

Next.js Drupal WordPress

Southeast Asia compliance landscape

PDPA (Singapore)

Personal Data Protection Act. Breach notification, consent management. Singapore's mature framework. Modern infrastructure simplifies compliance.

PDPA (Thailand)

Thailand's data protection law. Modeled on GDPR. Legacy CMS platforms create consent management challenges.

PDP Law (Indonesia)

Indonesia's personal data protection. Newly enacted, enforcement growing. Organizations on legacy infrastructure will face compliance pressure.

Cybersecurity Act (Singapore)

Critical information infrastructure protection. Mandatory security standards.

Assess your Southeast Asia infrastructure

Score your technology stack against Southeast Asia compliance requirements and industry benchmarks.

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The Next Billion Web Properties Don't Have to Repeat the Mistakes

Same region. Different digital realities.

Southeast Asia's Next Billion Websites Don't Have to Run WordPress

Grab, Shopee, Tokopedia: SE Asia's Super-Apps All Run Modern

Grab Serves Millions of Users. Our Scanner Says It Runs WordPress.

Singapore Government: 100% Modern Infrastructure. The Regional Benchmark.

The Global Framework Map: Where Legacy Is Most Entrenched

Indonesia Has Gojek, Tokopedia, Traveloka. Its Web Is Still 89% WordPress.

Assess your Southeast Asia infrastructure

Get the quarterly WebPulse report