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Regional edition

Latin America

Latin America's Web Is 87% WordPress. The Continent Built for a Disappearing Era.

Brazil, Mexico, Argentina — the three largest digital economies in Latin America run overwhelmingly on legacy CMS. The freelance marketplace shaped an entire continent's infrastructure.

🇮🇳 India 🇬🇧 United Kingdom 🇺🇸 United States 🇦🇺 Australia & New Zealand 🇪🇺 European Union 🌎 Latin America 🌏 East Asia 🌏 Southeast Asia

Latin America data

Brazil modern adoption

Source: WebPulse Common Crawl WARC scan. 7,360 .br sites analyzed. 87% WordPress.

6.7%

Mexico modern adoption

Source: WebPulse WARC scan. 1,509 .mx sites. WordPress dominates at 76%.

14.3%

Argentina modern adoption

Source: WebPulse WARC scan. 1,569 .ar sites. 82% WordPress — second-lowest modern adoption globally.

2.2%

Latin America internet economy

Source: GSMA, eMarketer. Growing 15%+ annually across the region.

$200B+ (2025)

Shopify in Latin America

Source: WebPulse WARC scan. Shopify barely penetrates non-English markets.

<3%

What we see in Latin America

Brazil at 87% WordPress is the highest WordPress concentration in the Americas. The freelance marketplace economics that shaped India's web also shaped Brazil's — but with even less modern framework adoption.

Argentina at 2.2% modern is the second-lowest in our global dataset, after Greece. The combination of economic instability, dollar-denominated hosting costs, and a WordPress-trained developer ecosystem created near-total legacy dependency.

Mexico sits between Brazil and the US — geographically and digitally. At 14.3% modern, it's higher than Brazil but far below its northern neighbor. USMCA digital trade provisions are pushing modernization pressure south.

Latin America's fintech boom (Nubank, Mercado Pago, Rappi) runs entirely on modern infrastructure — the same pattern as India and Southeast Asia. Startups modernize. The broader web doesn't follow.

Country-level scan data

Same region. Different digital realities.

3 countries analyzed from our scan data. The gap within regions is wider than the gap between them.

🇲🇽 Mexico

85%

14% mod

🇧🇷 Brazil

93%

6% mod

🇦🇷 Argentina

97%

2% mod

Modern

Legacy

🇲🇽

14%

modern

Mexico

1,509 sites analyzed

WordPress Shopify Drupal

🇧🇷

modern

Brazil

7,360 sites analyzed

WordPress Drupal Joomla

🇦🇷

modern

Argentina

1,569 sites analyzed

WordPress Drupal Joomla

Latin America compliance landscape

LGPD (Brazil)

Brazil's General Data Protection Law. Modeled on GDPR. Consent management, breach notification. Legacy CMS complicates compliance at scale.

Ley Federal de Protección de Datos (Mexico)

Mexican data protection law. Organizations processing personal data must implement security measures — legacy infrastructure creates compliance gaps.

Ley de Protección de Datos Personales (Argentina)

Argentine data protection. Aligned with EU adequacy requirements. Legacy infrastructure challenges cross-border data flows.

Industries in Latin America

Financial Services Retail & E-commerce Telecommunications Manufacturing

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Latin America's Web Is 87% WordPress. The Continent Built for a Disappearing Era.

Same region. Different digital realities.

Shopify Is an English-Language Phenomenon. Non-English Markets Barely Use It.

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