Brazil 86% WordPress at 72K Sites. Colombia Breaks the Pattern at 55%.
72,569 .br sites, 18,379 .ar sites, 14,976 .mx sites scanned. Brazil and Argentina locked at 86-87% WordPress. But Colombia at 55% with 19% Shopify is Latin America's outlier — and a preview of what ecommerce does to monocultures.
Colombia at 55% WordPress with 19% Shopify and 9% Next.js is Latin America's most diverse framework market. The .co TLD's international appeal (used as a .com alternative) helps explain the diversity — it's not all Colombian businesses.
Brazil at 86% WordPress at massive scale (72K sites) and Argentina at 87% show the freelance marketplace monoculture at continental scale. The Drupal presence (4.7% in Brazil, 7.4% in Argentina) marks development-funded institutional infrastructure.
Mexico at 72% WordPress and 12% Shopify sits between Brazil's monoculture and Colombia's diversity. USMCA digital trade provisions are pushing infrastructure modernization pressure south from the US.
Latin America's fintech elite (Nubank, Mercado Pago, Rappi) runs modern infrastructure, but the broader web tells a different story: 86% WordPress across the continent's two largest markets.
Same region. Different digital realities.
7 countries analyzed from our scan data. The gap within regions is wider than the gap between them.
Brazil's General Data Protection Law. Modeled on GDPR. Consent management, breach notification. Legacy CMS complicates compliance at scale.
Mexican data protection law. Organizations processing personal data must implement security measures — legacy infrastructure creates compliance gaps.
Argentine data protection. Aligned with EU adequacy requirements. Legacy infrastructure challenges cross-border data flows.