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Regional edition
Australia & New Zealand

Shopify Nation: 26% of Australia's Detected Web Runs on Shopify.

73,108 .au sites detected: 61% WordPress, 26% Shopify. New Zealand is even more Shopify-dependent at 36%. The Shopify-ification of the antipodean web is the real story.

🇮🇳 India 🇬🇧 United Kingdom 🇺🇸 United States 🇦🇺 Australia & New Zealand 🇪🇺 European Union 🌎 Latin America 🌏 East Asia 🌏 Southeast Asia
Australia & New Zealand data
.au sites on WordPress
Source: WebPulse 10M scan. 44,388 of 73,108 detected .au sites run WordPress — lowest WordPress rate among major English-speaking TLDs.
60.7%
Shopify in Australia
Source: WebPulse 10M scan. 19,318 of 73,108 .au sites. Shopify is eating everything between WordPress and modern JS.
26.4%
New Zealand Shopify adoption
Source: WebPulse 10M scan. 4,408 of 12,321 .nz sites — the highest Shopify share in our global dataset.
35.8%
Modern framework adoption (.au)
Source: WebPulse 10M scan. 73,108 sites analyzed. Next.js leads at 2.1%.
7.2%
NZ modern framework adoption
Source: WebPulse 10M scan. 12,321 .nz sites analyzed. Modern trails far behind Shopify.
4.4%
Australian developer salary (React)
Source: Seek, Indeed Australia. Modern framework premium established.
A$110-160K
What we see in Australia & New Zealand

Australia and New Zealand's Shopify dominance at 26-36% is the highest in the world. Shopify isn't just ecommerce here — it's replacing Drupal, Joomla, and even WordPress for SMBs.

New Zealand at 36% Shopify and 56% WordPress means modern JS frameworks have almost no footprint. The market chose between two platforms, not between legacy and modern.

Atlassian and Canva run modern infrastructure, but they're outliers. The average Australian business website is a WordPress-or-Shopify choice, not a technology architecture decision.

APRA CPS 234 requires regulated entities to maintain information security capability. With 61% WordPress and 26% Shopify, the financial services sector's web presence is an outlier from its regulatory obligations.

Australia & New Zealand sites we scanned
atlassian.com Next.js
modern
canva.com Next.js
modern
smh.com.au React
modern
australia.gov.au Drupal
legacy
govt.nz Custom
modern
Country-level scan data

Same region. Different digital realities.

2 countries analyzed from our scan data. The gap within regions is wider than the gap between them.

🇦🇺 Australia
93%
6% mod
🇳🇿 New Zealand
95%
4% mod
Modern
Legacy
🇦🇺
6%
modern
Australia
73,108 sites analyzed
wordpress shopify drupal
🇳🇿
4%
modern
New Zealand
12,321 sites analyzed
wordpress shopify drupal
Australia & New Zealand compliance landscape
Privacy Act 1988

Australian privacy legislation. Notifiable Data Breaches scheme. Legacy infrastructure increases breach risk and complicates notification.

APRA CPS 234

Information security standard for regulated financial entities. Legacy system assessment and remediation required.

NZ Privacy Act 2020

New Zealand privacy legislation. Mandatory breach reporting. Modern infrastructure simplifies compliance.

Essential Eight

ASD cybersecurity framework. Patch management requirements that legacy CMS platforms struggle to meet.