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Scenario: What Happens When a Publisher Migrates 12 Sites from WordPress to Astro

A modeled migration scenario using published industry benchmarks. Every number is sourced or derived from our scoring data.

· 7 min read
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This is a modeled scenario, not a specific company's story. The numbers are derived from published hosting rates, developer salary surveys, and our own framework scoring data. We present it to illustrate the economics of migration at a realistic scale.

The Scenario

A digital media publisher operating 12 content websites on WordPress. Each running 20-35 plugins. Team of 4 developers.

Modeled Annual Costs — Staying on WordPress

$1,200 - $6,000/site/yr
Managed WordPress hosting
Source: WP Engine, Kinsta, Flywheel published pricing tiers (2026).
$500 - $3,000/site/yr
Premium plugins & themes
Source: WordPress.org marketplace. Average premium plugin renewal $50-150/yr. 20-30 plugins per site.
20-30% of FTE
Developer maintenance allocation
Source: WP Tuts industry survey. At $95K avg salary (Bureau of Labor Statistics), that's $19K-$28.5K/developer.
4,200+ new CVEs in 2025
Security patching burden
Source: Patchstack State of WordPress Security 2026 report.

Modeled Migration Cost

$10,000 - $20,000
Content migration tooling
Based on published rates for WordPress-to-static migration services. Varies by content volume and complexity.
$5,000 - $15,000
Template rebuild per site
Based on published Astro/Next.js development agency rates ($100-200/hr).

Modeled Ongoing Costs — Astro

$0 - $60/yr
CDN hosting per site
Source: Netlify, Vercel, Cloudflare Pages published free tier limits. Most content sites fit within free tier.
3-5% of FTE
Developer maintenance
Source: Static site maintenance benchmarks. No plugins to patch, no database to optimize.

The Economics

The exact savings depend on site complexity, team size, and hosting choices. But the structural advantage is clear: static output eliminates entire cost categories (PHP hosting, database management, plugin licensing, security patching) that WordPress requires by architecture. Our framework scoring data shows Astro at 90/100 on cost of ownership vs WordPress at 35/100.

Data Sources

Hosting prices: published pricing pages of WP Engine, Kinsta, Vercel, Netlify, Cloudflare Pages (accessed May 2026). Developer salaries: US Bureau of Labor Statistics, Occupational Employment and Wage Statistics. WordPress vulnerability data: Patchstack, NIST NVD. Framework scores: Adyog WebPulse scoring engine with live GitHub and NVD data.

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