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Business Efficiency

In Ecommerce, the Real Framework Battle Isn't WordPress vs Next.js. It's Shopify vs Everyone.

3,449 Shopify detections in Common Crawl. The ecommerce infrastructure decision has already been made — by Shopify.

· 5 min read
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The Data

3,449 detections
Shopify in Common Crawl
Source: WebPulse Common Crawl WARC scan. Second only to WordPress in overall detections.
Dominant
Shopify in ecommerce sites scanned
Source: WebPulse regional scans. In every region, Shopify is the default ecommerce choice for SMB.

Why Shopify Won Ecommerce

Shopify isn't a framework — it's a platform. But it made the framework decision irrelevant for ecommerce. You don't choose WordPress or Next.js for your store. You choose Shopify and the framework choice is made for you. That's the real infrastructure insight: platforms eat frameworks.

The Custom Exception

At scale, ecommerce goes custom. Our scan shows Shopee on React, Lazada on React, Zalora on Next.js, Tokopedia on Next.js. The pattern: SMB uses Shopify, enterprise builds custom on React/Next.js. WooCommerce (WordPress) is caught in between — too complex for Shopify simplicity, too limited for enterprise customization.

The Magento Legacy

Magento (now Adobe Commerce) still appears in our enterprise scans. It's the legacy ecommerce equivalent of Drupal in government — deeply embedded, expensive to maintain, hard to leave. The Magento-to-Shopify/custom migration is the ecommerce version of the Drupal-to-modern migration in government.

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