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Innovation & Growth

.dev Is 54% Next.js, 12% Astro. When Developers Choose for Themselves, They Choose Modern.

The TLD developers buy for personal projects and side hustles. No client requests, no procurement defaults. Pure developer preference.

· 4 min read
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The Purest Signal of Developer Preference

54% (219 of 404 detected)
Next.js on .dev
Source: WebPulse Common Crawl scan, 4M+ sites.
12% (48 of 404 detected)
Astro on .dev
Source: WebPulse Common Crawl scan.
21% (86 of 404 detected)
WordPress on .dev
Source: WebPulse Common Crawl scan.
4% (17 of 404 detected)
SvelteKit on .dev
Source: WebPulse Common Crawl scan.

Nobody buys a .dev domain because a client asked for it. Nobody registers one through a procurement process. The .dev TLD is where developers build for themselves — portfolios, side projects, experiments, personal brands. It's the purest signal of what developers actually prefer when unconstrained.

The Gap Between What Developers Choose and What They Build For Clients

On .dev, WordPress is 21%. On the broad web (.com), WordPress is 72%. The gap is the distance between developer preference and market reality. Developers know modern frameworks are better — they use them for their own projects. But they build WordPress for clients because that's what clients ask for and what the freelance economy rewards.

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