- Woodson Martin said some customers' built and tested AI agent projects sit in compliance queues, and that a lot of the caution is prudent given liability and reputation risk.
- He also admitted that some delay is legacy conservatism, and said AI insurance has not yet taken off with his customers.
A built and tested AI agent can sit unused inside a regulated company, and that may be a sensible choice. Woodson Martin, CEO of OutSystems, made this case on The Cognitive Revolution. He argued that a good part of the waiting reflects real liability, not just bureaucracy.
What was said
Martin described customers who had designed, built and tested an agentic system, meaning software where an AI model does work on its own. Some of those projects, he said, are "sitting in a compliance backlog", waiting for approval of one specific AI model. He gave no count.
The obstacle he named was training data. Did the model's maker acquire all of it legally? Martin said such worries can slow even simple jobs, like reading PDFs and turning them into structured data. He called model provenance a relatively new question. Defining "enterprise-ready", he also listed older demands: knowing how personal data is handled across six systems, and making sure a model reaches only appropriate data.
The host asked whether this is prudent risk management or a leadership mistake. Martin said it is some of both. Organizations hardening into old habits is real and must be challenged. But regulatory limits are significant, and liability and reputation risks are high. In his words, "a lot of this is prudent decision-making."
Separately, he said firms accept different risk for different work. Loan origination is stricter, because regulators can contest those decisions and the firm must prove how each was made. That was a general point about risk appetite, not a description of the stalled agents.
Why it matters
Martin spoke of liability and reputation risk for the firm. Our reading is that this risk lands first on compliance teams, who must defend each decision, and then on any customers a bad decision touches.
On that reading, some queues may be rational. Provenance is a record of where a model came from, including its training data. Swap the model and that record changes, so the approval question reopens. Builders and buyers in regulated sectors could treat provenance and audit records as part of the product.
The other side
Martin did not tie the backlog to high-stakes decisions like lending. His own example, reading PDFs into structured data, is plain work, and it was still slowed. That suggests some delay is out of proportion to the risk.
He called part of the caution legacy conservatism and gave no split, so how much of any backlog is prudence stays open. He also leads a platform vendor serving regulated enterprises. He described risk to firms, not customers actually harmed. The step from provenance to audit trails and loan applicants is ours, not his.
On insurance, he said his customers have not taken up AI agent cover. He called it interesting and a possible unlock, but unproven.
Written by the WebPulse Newsroom with AI assistance, and checked by our editorial review: every quotation was verified against the recording's transcript. How we use AI.
The conversation this talking point comes from
- The Cognitive Revolution: Software That Never Breaks: OutSystems CEO Woodson Martin on Building Enterprise-Grade Apps at ... (2026-10-07)





