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The AI-First Web

We Found 74% WordPress. Cloudflare Found 47%. Both Are Right. The Gap Is the Story.

Our 10M broad-web scan: 74.3% WordPress. Cloudflare's top-site scan: 47%. The 27-point gap is the long tail — and it proves the Two Webs thesis with external validation.

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Two Measurements, One Truth

74.3% WordPress
WebPulse (10M broad web)
Source: WebPulse Common Crawl scan, 10M+ detections. The entire crawlable web.
47% WordPress
Cloudflare Radar (top 5K sites)
Source: Cloudflare Radar 2025 Year in Review. Top 5,000 most-trafficked domains.
27 percentage points
The gap
The long tail is 27pp more WordPress than the elite.

When we published 'The Two Webs' — showing that top 10K sites are 51% modern while the broad web is 5% modern — it was our data alone. Now Cloudflare, independently, measuring from the traffic side rather than the crawl side, confirms the same pattern. The top of the web is modernizing. The long tail isn't.

Why the Numbers Differ

Cloudflare scans the 5,000 most-trafficked domains through their network. These are the Stripes, BBCs, and Amazons of the web — sites with engineering teams, migration budgets, and performance pressure. WordPress is 47% there because many have migrated to Next.js, React, and custom stacks.

We scan 10 million sites from Common Crawl — the entire crawlable web including the long tail of small businesses, personal blogs, restaurant menus, and abandoned sites. WordPress is 74.3% there because the long tail never migrates. The local dentist's website from 2014 is still running WordPress 4.x. Nobody will ever migrate it. It just sits there, accumulating CVEs.

External Validation

This is the first time our framework distribution data has been cross-validated by an independent source at scale. Cloudflare measures from the traffic side (requests hitting their network). We measure from the crawl side (HTML signatures in Common Crawl archives). Different methodology, different sample, same conclusion: the web is split between a modernizing elite and a static, legacy-dominated majority.

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