Key finding
bmw.com: Custom (modern) (Source: WebPulse scanner detection, May 2026.)
The Scan
Custom (modern)
bmw.com
Source: WebPulse scanner detection, May 2026.
Custom (modern)
mercedes-benz.com
Source: WebPulse scanner detection, May 2026. Recently modernized.
Custom/React
volkswagen.com
Source: WebPulse scanner detection, May 2026.
WordPress
renault.com
Source: WebPulse scanner detection, May 2026. Legacy CMS.
The €50B Disconnect
German and French automakers collectively invest over €50 billion annually in digital transformation — autonomous driving, connected vehicles, software-defined cars. Yet the dealer networks, customer portals, and regional sites that serve millions of customers still carry significant legacy infrastructure.
€50B+ annually
European auto industry digital investment
Source: McKinsey, Roland Berger automotive digital transformation reports.
Why Dealer Networks Matter
The average European automaker has 3,000-10,000 dealer websites. Most run WordPress. Each one is a branded touchpoint, a customer data processor, and a potential entry point to connected vehicle ecosystems. NIS2 now brings many of these operations under mandatory cybersecurity requirements. The web infrastructure question is no longer optional.
