Key finding
bmw.com: Custom (modern) (Source: WebPulse scanner detection, May 2026.)
The Scan
The €50B Disconnect
German and French automakers collectively invest over €50 billion annually in digital transformation — autonomous driving, connected vehicles, software-defined cars. Yet the dealer networks, customer portals, and regional sites that serve millions of customers still carry significant legacy infrastructure.
Why Dealer Networks Matter
The average European automaker has 3,000-10,000 dealer websites. Most run WordPress. Each one is a branded touchpoint, a customer data processor, and a potential entry point to connected vehicle ecosystems. NIS2 now brings many of these operations under mandatory cybersecurity requirements. The web infrastructure question is no longer optional.
