MediaNama reported that the Bombay High Court gave actor Samantha Ruth Prabhu interim protection on October 1. It covers AI-made deepfakes, pornographic content, chatbots posing as her, and unauthorised merchandise. Justice Madhav J Jamdar saw a very strong case on first look. Platforms must remove the items the court identified, and similar material once she or her representative gives written notice. Google and Amazon said they did not object to applying the order.
The order lets Prabhu's side flag future content and leaves platforms to judge whether it matches. Google and Amazon warned that some flagged links could hold genuine photographs. Objections go to her advocate, and either side can return to court. The defendants have six weeks to reply, and the next hearing is December 10. MediaNama noted that another Bombay bench, in the Serum Institute defamation case, held that platforms can be told to remove only content the court has named.
MediaNama pointed out that the Supreme Court's Shreya Singhal ruling ties a platform's actual knowledge of unlawful content to a court order or government notice. This order accepts the plaintiff's written notice for future takedowns. For teams that run platforms or online shops, the judgment on what matches then sits with them.