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Innovation & Growth

Your TLD Reveals Your Framework. The Data Proves It.

.blog is 99% WordPress. .dev is 54% Next.js. .store is 59% Shopify. .gov is 48% Drupal. The TLD you chose predicts your entire technology stack.

· 5 min read
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The TLD Personality Test

99% WordPress (2,046 sites)
.blog
Source: WebPulse Common Crawl scan, 6.28M+ sites. The TLD IS the framework.
54% Next.js (1,107 sites)
.dev
Source: WebPulse Common Crawl scan. Developers choose modern for themselves.
59% Shopify (3,656 sites)
.store
Source: WebPulse Common Crawl scan. Commerce defaults to platform.
48% Drupal (9,705 sites)
.gov
Source: WebPulse Common Crawl scan. Institutions chose the institutional framework.
48% Next.js (2,611 sites)
.ai
Source: WebPulse Common Crawl scan. AI builders chose the modern stack.
40% WordPress, 34% Drupal (45,489 sites)
.edu
Source: WebPulse Common Crawl scan. Academia is split — IT chose WordPress, libraries chose Drupal, CS chose Rails.
44% WordPress, 33% Next.js (9,661 sites)
.io
Source: WebPulse Common Crawl scan. Startup TLD — WordPress is legacy, Next.js is the funded startups.

What This Tells Us

TLD choice correlates with framework choice because both reflect the same underlying identity. A developer buying .dev makes intentional technology decisions. A small business buying .com takes whatever the freelancer offers. A government buying .gov follows procurement defaults. An AI company buying .ai builds for machines. The TLD is the signal. The framework is the confirmation.

The Seven TLDs Where Modern Already Won

.dev (70% modern), .cloud (63%), .ai (56%), .io (54%), .app (51%), .live (46%), .to (43%). These are the intentional-choice TLDs — nobody defaults to them. When people choose deliberately, they choose modern. The broad web (.com at 72% WordPress, country TLDs at 70-85%) is where defaults dominate.

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