Bloomberg's Mark Gurman reported that Apple's new CEO is pressing software chief Craig Federighi to take a bolder approach to AI. Bloomberg says Apple wants Siri to become an autonomous agent that gets things done for users. The Verge, summing up the report, named the CEO as John Ternus. It said he wants Siri to compete with OpenAI's Dots and Meta's Muse. Gurman expects finer control of Apple's own apps with iOS 27.3, and third-party app control later, likely in the spring.
Gurman says Dots, Muse and Grok can track goals, decide what must happen next and keep going without the user starting each step. Apple ultimately wants that, Gurman says he is told. He believes Siri could become more agent-like as early as next year. The Verge's summary does not quote Apple. Bloomberg's full article is behind a paywall, so WebPulse could not read it. Neither source says how Apple would build this.
The Verge's examples are an order through Grubhub and a table booking through OpenTable. This part is WebPulse's reading, not the reports'. Today a customer taps through an app's screens, where owners show menus and offers. An assistant that does the task for them may never show those screens. Teams that build or buy apps may want to ask what Siri could do inside theirs.